Apple’s iPhone 17 lineup has officially arrived in the United States, bringing fresh features and a revamped model selection along with several notable price changes. Whether considering an upgrade, comparing options, or writing about the latest Apple devices, understanding the pricing structure is essential. Here’s a comprehensive overview of iPhone 17 pricing in the US, including all base models, what consumers get at each tier, and how this year compares to the last release.
iPhone 17 US Pricing Breakdown
Apple offers four main iPhone 17 models in the United States this year, each with its own unique blend of specs and price points:
- iPhone 17 (Base Model): Starts at $799 with 256GB storage included, replacing last year’s 128GB entry model at the same price—making the upgrade better value per dollar.
- iPhone Air: Starts at $999, replacing the previous “Plus” model and emphasizing slimness and portability.
- iPhone 17 Pro: Starts at $1,099, representing a $100 increase over iPhone 16 Pro but now with a larger base storage of 256GB.
- iPhone 17 Pro Max: Starts at $1,199, holding steady at last year’s price but also offering more base storage.
Comparative Pricing Table
| Model | Starting Price (USD) | Base Storage | Previous Year Price |
| iPhone 17 | $799 | 256GB | $799 (128GB) |
| iPhone Air | $999 | 256GB | $899 (16 Plus) |
| iPhone 17 Pro | $1,099 | 256GB | $999 |
| iPhone 17 Pro Max | $1,199 | 256GB | $1,199 |
Storage and Upgrade Costs
Apple’s move to set 256GB as the new minimum across the board reflects shifting consumer needs, particularly for high-resolution photos and Apple Intelligence features.
Storage upgrades, such as 512GB or 1TB variants, carry premium surcharges—typically around $200 to $400 based on the model and capacity chosen.
Why the Price Increases?
There are several factors behind the iPhone 17’s revised pricing:
- Higher Base Storage: Doubling storage helps justify the hike, as last year’s entry models were 128 GB.
- Rising Manufacturing and Tariff Costs: Apple has faced over $1 billion in tariff expenses this year, some of which are being passed on to consumers.
- Component and Feature Improvements: From the new A19 chip to enhanced cameras and displays, hardware innovations contribute to the price structure.
List preorder dates, availability, and launch-day stores
Preorders for the iPhone 17 series in the US begin on Friday, September 12, 2025, at 5 a.m. Pacific Time (8 a.m. Eastern Time), and the phones will be available for in-store purchase and shipment starting Friday, September 19, 2025.
Preorder Dates
- Start Date: Friday, September 12, 2025
- Time: 5:00 a.m. PT / 8:00 a.m. ET
- Models Available for Preorder: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max
Official Availability
- In-Store Launch Date: Friday, September 19, 2025
- First Shipments: Also begin September 19, 2025, for early online preorders
Launch-Day Stores
- Devices will be available at all US Apple Store locations, Apple’s official online store, and major carriers such as AT&T, Verizon, and T-Mobile, as well as popular third-party retailers like Best Buy and Amazon.
- Apple and participating carriers are also offering in-store and online trade-in deals, and some stores may open early to accommodate launch day crowds.
This schedule ensures eager buyers can preorder their desired iPhone 17 variant ahead of launch day, with the option to receive it by shipment or pick it up at an authorized store when sales officially commence on September 19.
What are regional US carrier deals and trade‑in discounts for iPhone 17?
Major US carriers and regional operators are offering strong deals and generous trade-in discounts for the iPhone 17 series in 2025.
Most deals are available for both new and existing customers and frequently require enrollment in an eligible unlimited data plan.
AT&T
- iPhone 17 / iPhone 17 Pro: $0 (free) with eligible trade-in and activation on a qualifying unlimited plan; up to $1,100 off on higher-end models (including Pro Max).
- Also offers up to $830 off on the standard iPhone 17 or iPhone 17 Air with a qualifying trade-in.
- Credits applied over 36 months to your bill.
Verizon
- iPhone 17: Free with trade-in and activation of a new line on an unlimited plan.
- iPhone 17 Pro / Pro Max: Up to $1,100 discount with trade-in of eligible device; bill credits over 36 months.
- Offers are open to both new and existing customers on premium Unlimited Ultimate plans.
T-Mobile
- iPhone 17: Free when trading in any eligible device and subscribing to the Experience Beyond or Go5G Next unlimited plans.
- Up to $1,100 off higher-end models (including Pro and Pro Max) as bill credits over 24 months.
Boost Mobile
- iPhone 17: Free (up to $830 credit) when signing up for the Infinite Access plan at $65/month, even without a trade-in.
- For more expensive models, a trade-in (e.g., iPhone 12 Pro or newer) is required to reach “free” pricing.
Apple Store Trade-In
- Trade-in credits range from $40 (for iPhone 8) up to $700 (for iPhone 16 Pro Max) when buying direct from Apple.
- Carrier-partnered offers at Apple Stores can push trade-in values up to $1,100 for eligible devices.
Key Notes
- Trade-in value depends on the device, model, and condition.
- Promotions vary regionally and by carrier, but all major carriers participate.
- Most credits appear as monthly bill credits, spreading savings over 24–36 months.
These aggressive trade-in incentives and carrier deals make upgrading to the iPhone 17 more affordable than ever for many US customers.
The iPhone 17 series brings not only smarter features and bolder design but also a refreshed approach to pricing, emphasizing bigger base storage and stylish options. Whether picking the value-packed standard version or the ultimate iPhone 17 Pro Max, buyers in the US are getting more for their money in 2025. Don’t miss out—preorders open soon, and trade-in deals have never been more appealing!
